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This web site newworldtreasures.com has the following in the homepage, "Welcome to New World Treasures! New World Treasures is the largest Internet based dealer of rare authentic Spanish and Spanish colonial coinage in the central United States." Our analyzers noticed that the webpage also stated " In addition to sales, we also purchase coins." The Website also said " Please call or email at anytime for assistance with your purchase. We recently added religious coins of Azes II. They were minted during biblical times and are often referred to as coins of the Three Wise Men." The website's header had spanish coins as the most important optimized keyword. It is followed by spanish colonial coins, shipwreck coins, and shipwreck treasure which isn't as highly ranked as spanish coins. The next words newworldtreasures.com used was atocha coins. ancient coins was included but might not be understood by search crawlers.